Display. Just as in any retail operation, the way you display your wares will greatly impact your sales. Produce should be placed underneath a cover to protect it from the sun, but be sure to allow at least seven feet of head room. Display your prices prominently, and clearly identify the things that make your product special. Personalize your stand with signs to inform your customers.
Another great way to earn money from your home office is to sell your skills or knowledge by teaching classes through Udemy or Coursera. For instance, if you’re an exercise guru, you might start an exercise class in a large spacious area in your home. People are willing to pay to learn about many fields of knowledge, from cooking and gardening to soap or candle making. Playing a musical instrument, child birthing, dancing, dog training, yoga, and even foreign languages are all great topics for expert classes.
With several monetization options, it is a good idea to try several and then stick with the ones that earn you the most money per visitor. With all of the analytical and conversion data available you will be able to determine exactly how much each visitor is worth. Some of the most profitable websites have multiple income streams, so don’t be afraid to test several to determine what results in the biggest return for your site.
eBay: eBay is one of the most popular websites in the world, period. That means it’s a great way to attract lots of eyeballs to your unwanted items, fast. Initially designed as an auction site for DIY sellers, it’s now primarily a venue for fixed-price (though often heavily discounted) sales by professional merchants. Still, as long as you include high-quality photographs and thorough descriptions in your product listings, you can likely break through the noise. eBay’s fee schedule is complex, but as a general rule, expect to lose 10% of your final selling price to the site’s commission.
Advertising. You’ll need to get the word out about your sewing business, and one of the best places to start is with your friends and neighbors. Make sure they are all aware of your services and are willing to pass around your business cards. In addition, you should put up fliers in local fabric stores and get to know the employees so that if someone asks, they’ll be able to refer you. Any business needs a website, and yours will be no exception; you can put up a simple one that outlines what you do, and tells the reader what kinds of prices to expect. Finally, by joining organizations like the American Sewing Guild, you’ll be able to stay in touch with others who are doing the same thing as you.
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